VELVEX Accelerates Brand Power: Continues Strategic Partnership with Lucknow Super Giants in IPL 2026
Nandan Petrochem’s flagship lubricant brand leverages cricket’s biggest stage to strengthen performance-driven identity
ananya
Ananya soch: Nandan Petrochem Limited’s leading automotive lubricant brand VELVEX has announced the continuation of its partnership with Lucknow Super Giants as an official partner for Indian Premier League 2026. Building on last year’s successful collaboration, this renewed association reflects VELVEX’s long-term vision of positioning itself as a strong, performance-first brand through high-impact platforms.
The Indian Premier League remains one of the most influential sporting properties in the country, attracting millions of viewers across regions and demographics. It offers brands not just visibility, but real-time engagement with audiences in an emotionally charged environment. By aligning with Lucknow Super Giants, VELVEX aims to deepen its connection with a highly engaged fan base while reinforcing its core values of reliability and excellence.
LSG’s growing presence in the league, consistent performance, and strong team identity provide an ideal platform for VELVEX to showcase its commitment to performance. The brand benefits from high visibility throughout the season, allowing it to engage with audiences in an atmosphere filled with energy, passion, and competitiveness.
VELVEX’s brand positioning revolves around the concept of the “X-Factor,” emphasizing that true performance is driven by an extra edge that goes beyond the ordinary. In automotive terms, this translates into enhanced engine response, improved efficiency, and long-term durability—bridging the gap between functionality and peak performance.
This philosophy closely aligns with the approach of Lucknow Super Giants, a team known for discipline, adaptability, and impactful performances. In a tournament where every match presents new challenges, consistency becomes the defining factor, and the “X-Factor” often determines success.
“We are excited to continue our journey with Lucknow Super Giants,” said Vikas Gupta, CEO of Nandan Petrochem Limited. “Strategically, this partnership is designed to enhance brand visibility and strengthen consumer recall. The IPL platform allows us to communicate our commitment to performance and innovation while building a deeper emotional connection with consumers.”
VELVEX plans to leverage key moments throughout the tournament to maintain strong brand recall and relevance. By participating in a platform that fosters emotional engagement, the brand aims to shape consumer perception beyond functionality—positioning itself as a symbol of trust, reliability, and high performance.
As IPL 2026 progresses, this collaboration is expected to play a pivotal role in strengthening VELVEX’s market presence, keeping the brand visible, relevant, and aligned with excellence and ambition.
