Times Fashion Week: Birla Cellulose showcases its Livaeco Collection at Jaipur Times Fashion Week

Ananya soch: Birla Cellulose, a product of Aditya Birla Group, presented its special collection at the Times Fashion Week in Jaipur. This collection was prepared using Birla's eco-friendly fabric ' LIVAICO '. This presentation was done in collaboration with renowned brands like Indora, Jupiter and Holly Hawk , which proved to be a perfect combination of style , comfort and concern for the environment. On this special occasion, actress Tejasswi Prakash walked the ramp as the showstopper and mesmerized the audience with her confident style. Tejasswi , who has been a strong supporter of responsible fashion , was seen in a Livaeco outfit specially designed for the show , which reflected the sustainable concept of fluid fashion.

The Livaeco collection is a beautiful fusion of tradition and modernity. Striking a balance between fashion and environment, this collection features garments that are stylish and have minimal impact on the environment. The fibers used in these garments are taken from certified sources that consume less water and also reduce carbon emissions. This is why every garment can be considered a conscious and eco-friendly choice.

Tejasswi Prakash said on this occasion , “ Fashion is a way of expressing yourself , and it is great to see that brands like Birla Cellulose are giving equal importance to sustainability along with style. This collection is a balance of beauty and responsibility , and walking the ramp in it was a very special experience for me. ”

Birla Cellulose's partnership with Indora , Jupiter and Holly Hawk reflects a shared vision of sustainability. Together, these brands have come up with designs that prove that fashion is not just about glamour, but also about responsibility.

Speaking on the occasion, Mr. Manmohan Singh, Group Executive President & Chief Marketing Officer, Birla Cellulose said , “ For us, sustainability is not just a promise but a continuous journey. While LIVA fabric is already sustainable , LIVACO takes it a step further. What makes this collection special is its raw material from certified forests , low water consumption and low greenhouse emissions. Its traceability system ensures that consumers can make an informed choice of eco-friendly fashion. ”

Jaipur Times Fashion Week once again became the main platform for innovation and awareness in the fashion world. The Livaeco collection set new standards for sustainable fashion at the event and proved that looking stylish while also caring about the environment is the need of the hour.

This presentation of Birla Cellulose made its special place not only on the ramp but also in the hearts of the audience - where every stylish step pointed towards a greener future.